The much talked about Arab Spring in Tunisia, Egypt and elsewhere in the Mid-East heavily relied on the Internet and social media. Egyptian youth Khaled Mohamed Saeed died in police custody in the Sidi Gaber area of Alexandria on June 6, 2010. Immediately activist Wael Ghonim started a prominent Facebook group, “We are all Khaled Said”, which brought attention to his death and contributed to mobilize mass protests leading up to the Egyptian Revolution of 2011. Technologies like Twitter, TwitPic, Facebook and YouTube contributed immensely in the early stages to accelerate these social protests.
Social Media Exchange (SMEX) is a social enterprise that offers training and consulting on social media and online strategy to both nonprofit and for-profit organizations in Lebanon and the Arab world. SMEX has released a new Arabic-language guide Creating Facebook Pages with Impact (Arabic): A Guide for Arab Civil Society Organizations. The 74-page guide shows nine major steps in developing a strategy for a Facebook Page, such as selecting administrators, setting goals, and using Insights to monitor the progress of the campaign. The guide also includes examples of successful Arab-world Pages and is illustrated with screenshots to help navigate the numerous Facebook Page features.
The guide will be helpful to new Arab activists as well as more experienced organizers trying to leverage social media effectively. The PDF guide is free to download and available under a Creative Commons Attribution 3.0 license, so anyone is free to adapt, remix, and reuse the guide for commercial or noncommercial purposes. Only they have to credit SMEX. An English version will be released soon.
For those who wants an English guide can download from here DigiActive's first guide: A DigiActive Introduction to Facebook Activism. You can read about the guide in Global Voices Advocacy. You can also use these tools to revamp your Facebook campaign.