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Chiapasionate

Categories: Advocacy campaigns, Mexico, Public Health

Country

Mexico

Campaign Description

Online campaign based on a website exposing the facts and a video that explains the chronology of the problem [1]:

Romeo waited outside after taking his wife, Susana, to the emergency room at the San Cristobal de las Casas during his daughter’s delivery. Two days later, they brought him her corpse and a dirty baby. They did not offer any explanation. They did not explain that Susana was not treated immediately, that she was left naked in a hospital bed in front of all patients and hospital staff, that they removed her gallbladder without her consent and that, after her death, they took her fingerprint to falsify her authorization of the surgery.

The death of Susana cannot remain unpunished. No woman should suffer what she went through. No family should face what her family is facing. The Mexican State must offer reparation of damages and the San Cristobal Women’s Hospital must be safe for women.

The campaign demands the Mexican Government offers reparation of damages for Susana's family and the San Cristobal Women's Hospital becomes safe for women.

This campaign used the exact name of a Government's campaign as the name of the campaign: Chiapasionate. Which is a Government campaign to promote tourism in Chiapas. In social media both campaigns got mixed up, so people tweeting about tourism in the state could see also the messages related to the case.

Campaign Objectives

Campaign Target Audience

Campaign Tools and Activities (Online & Offline)

Campaign Outcomes

Successes

Organizations involved

Campaign on Social Media

[3] [4]