Country

Mexico

Campaign Description

This campaign is a series of videos on Youtube where Lugo (a friendly puppet) talks about his experience with drugs.

Campaign Objectives

• To talk openly about the drugs consumption
• To promote a responsible drug consumption among young people
• To offer information related to drugs to young people that don't speak open about this because is a big taboo in Mexico

Campaign Target Audience

• Youth

Campaign Tools and Activities (Online & Offline)

• Online channels, mainly Youtube and Facebook

Campaign Outcomes

• 13,184 people subscribed on their Youtube channel
  High participation of young people asking for more videos on substances they would like to know more about and also sharing their experiences.

Successes

• Engaging and facilitating information in a big tabu topic to young people in a language they understand and a format that is fun for them.

Organizations involved

• Espolea

Campaign on Social Media