This campaign is a series of videos on Youtube where Lugo (a friendly puppet) talks about his experience with drugs.
To talk openly about the drugs consumption
To promote a responsible drug consumption among young people
To offer information related to drugs to young people that don't speak open about this because is a big taboo in Mexico
Campaign Target Audience
Campaign Tools and Activities (Online & Offline)
- Online channels, mainly Youtube and Facebook
- 13,184 people subscribed on their Youtube channel
High participation of young people asking for more videos on substances they would like to know more about and also sharing their experiences.
- Engaging and facilitating information in a big tabu topic to young people in a language they understand and a format that is fun for them.