Lugo y las drogas (Lugo and the drugs)



Campaign Description

This campaign is a series of videos on Youtube where Lugo (a friendly puppet) talks about his experience with drugs.

Campaign Objectives

  • To talk openly about the drugs consumption
  • To promote a responsible drug consumption among young people
  • To offer information related to drugs to young people that don't speak open about this because is a big taboo in Mexico

Campaign Target Audience

  • Youth

Campaign Tools and Activities (Online & Offline)

  • Online channels, mainly Youtube and Facebook

Campaign Outcomes

  • 13,184 people subscribed on their Youtube channel
    High participation of young people asking for more videos on substances they would like to know more about and also sharing their experiences.


  • Engaging and facilitating information in a big tabu topic to young people in a language they understand and a format that is fun for them.

Organizations involved

Campaign on Social Media

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