Women on the Web

Country

Bangladesh

Campaign Description

Women On the Web (WOW) aims to drive technology-enabled entrepreneurship opportunities and help women become more successful by leveraging the power of the Internet from the early stage of their startups.

Campaign Objectives

Women On the Web (WOW) aims to increase women's participation in the community activities of Google Business Groups, driving technology-enabled entrepreneurship opportunities and helping women become more successful by leveraging the power of the Internet from the early stage of their startups.

Campaign Target Audience

House-wives, disabled girls, girls who cannot work outside home.

Campaign Tools and Activities (Online & Offline)

Workshops and discussions
Mobile SMS for awareness
Facebook closed group

Campaign Outcomes

There are few online women entrepreneurs
Online stores owned by women
Women are aware of business opportunities sitting at home.

Successes

To use a famous government campaign to disseminate their own campaign
To drive enough attention to the case, to get the government's attention and respond.