Country
Bangladesh
Campaign Description
Women On the Web (WOW) [1] aims to drive technology-enabled entrepreneurship opportunities and help women become more successful by leveraging the power of the Internet from the early stage of their startups.
Campaign Objectives
Women On the Web (WOW) aims to increase women's participation in the community activities of Google Business Groups, driving technology-enabled entrepreneurship opportunities and helping women become more successful by leveraging the power of the Internet from the early stage of their startups.
Campaign Target Audience
- House-wives, disabled girls, girls who cannot work outside home.
Campaign Tools and Activities (Online & Offline)
- Workshops and discussions
- Mobile SMS for awareness
- Facebook closed group
Campaign Outcomes
-
There are few online women entrepreneurs
-
Online stores owned by women
-
Women are aware of business opportunities sitting at home.
Successes
- To use a famous government campaign to disseminate their own campaign
- To drive enough attention to the case, to get the government's attention and respond.
Organizations involved
- Bangladesh Chamber of Commerce
- Women Federation
- Asian University for Women