A coherent narrative is essential to an effective advocacy and an optimized engagement and with all the tools and technologies around us, each and everyone of us can tell his/her story and the story of others…In today's GVeX podcast episode Tamara Qiblawi, co-founder of KnoozRoom [1] in today’s episode talk to us about the role of storytelling in digital advocacy from 3 perspectives: journalist, storyteller and activist.