India: Leveraging Media to Create Micro-Entrepreneurs

Our project seeks to train rural youth in a combination of traditional and new media to promote demand for and access to entrepreneurial training in a region beset by poverty and unemployment through:
a. Street plays: A hugely popular medium in rural India
b. Digital video: To film the plays
c. Social media: Facebook/ youtube, to present role models of micro-entrepreneurship to a the online community
d. Radio programmes for All India Radio

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