Pakistan: Citizen Media in Fight Against HIV/AIDS: Making a Difference

It is the time that HIV prevention, care & support programs embrace citizen media strategy to multiply the impact by creating youth force at very grass-root level who can be able to significantly use different tools e.g. blogs, social networking sites, mobile phone, digital storytelling/video etc on a large scale with the objective of increasing awareness & decreasing stigma & discrimination, engaging community members & attracting new resources.

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