This project is on creating awareness on breast cancer among the young rural women workers by voice mail and bulk SMS in Tamil language. By this project we would reach out nearly 20000 rural women of south tamilnadu where breast cancer occurrence is very severe now days. We would also use social networking like Face book to reach the college going girls.
What locality or neighborhood will your project focus on?
Describe the specific population with whom you will be working.
Sine we work among the rural women of Madurai area ( three districts ) of south india , we came to use for information updates every month.
These rural women workers do not have the access to watch TV daily and The only connection is via Mobile phones.
These women leave their kids at home – often fail to breast feed regularly.
Other than this they do not check up their reproductive cycles- and ignore early symptoms.
The net result is cervical and breast cancer and allied RTI.
We would work with them to gap the digital divide and facilitate them to their story for possible medical help.
Who else will be on your team to help implement the project?
Ms. P. Meenakshi MSW
Ms C. Siluvai Mary MSW
Dr MR Kalimuthu
Dr. Saravan kumar
What kinds of news, stories and other content will be created?
we will create SMS and MMS containing the women health topics and also produce short videos with case studies and health tips to avoid cancer and allied diseases
These would be sent to them by bulk voice mail/ MMS thro mobile phones – having a data base of all their numbers
We will keep face book updates with messages and photos for early interaction between the women and medical support
What technologies and digital tools do you plan to use in the trainings?
Describe the connections that you or your organization have already established or plan to establish that will contribute to the success of the project.
We have active links with Saravana multispeciality hospital at Madurai.
More over we are with women entrepreneurs association of Tamilnadu for wider networking.
For Technical collaboration we have contacted ACPS- a leading skill trainers of our city
How many participants do you think will be trained in your project?
we hope to train 240 women as torch bearers. They in turn would reach 2400 women in 12 months.
Their participation would be sustained by the incentives which they would get from the hospitals
Describe which technologies, tools, and media you will focus on when training participants.
we would use voice mails and Short Messaging Services for this project
Describe the facilities where you will hold the workshops.
we have five computers, internet connections, digital videos, computer labs for editing
What is your current relationship with the community with whom you plan to work? What makes you the most appropriate individual or organization to implement this project?
since we are with them for the past seven years. our free service s to help them for credit linkages and child rescue , we became the appropriate organisation for this project.
More over we are fighting breast cancer since 2002
What specific challenges do you expect to face when planning and implementing your project?
no such challenges for this project. It is need based one not against any body
How will you measure and evaluate the project’s impact, specifically: your primary participants, the wider regional community, or the global digital community?
we would measure the impact by the women participation in numbers and the frequency of their participation.
The secondary aspect would be the reduction of breast cancer patients and the decline in deaths due to cancer among the women
If your project were to be selected as a Rising Voices grantee, what would be the general timeline of project activities in 2014?
start date: 5th June 2014
technical preparations end by: 5th July 2014
Project broad casting from 5th August 2014
First evaluation September 2014
mid term review December 2014
final evaluation 5th May 2015
Detail a specific budget of up to $2,500 USD for operating costs.
Hard ware costs= 500 USD
Internet and mobile access costs = 700 USD
Workshop cost = 300 USD
Travel costs= 300 USD
Coordinators expenses= 500 USD
Total = 2300 USD
Besides the microgrant funding, what other support can Rising Voices provide for your project to ensure its success?
monitoring and evaluation
Mrs. S. Esther
creative women development foundation