Country

Mexico

Campaign Description

An online LGBTI digital space that uses humor and LGBTI daily issues to build a community and introduce rights issues to a general LGBTI audience.

Campaign Objectives

• To create a community between LGBT people and to raise awareness about LGBT rights from another point of view. Changing the common messages of victimisation for fresh, positive messages to share that LGBTI community is much more than stereotypes. Topics: “Coming out of the closet”, LGBTI families, LGBTI rights, HIV, LGBTI leisure.

Campaign Target Audience

• LGBTI groups

Campaign Tools and Activities (Online & Offline)

• Facebook
• Twitter
• Instagram
• Youtube

Campaign Outcomes

• Participation of LGBTI community in offline activities and events related to their rights.
• Providing LGBTI groups with psychological and health services

Successes

• This campaign was able to reach not only the LGBTI advocates, but the LGBTI community at large. And another success was the ease of engagement with non LGBTI community as some of the messages are really general like love. They use blogs, memes and vlogs and do a great editorial work.

Organizations involved

• Soy Homosensual

Campaign on Social Media