Featured Guide: Social Advocacy Toolkit For Activists And Non-Profits

Socialbrite.org is a learning center and collaborative blog founded in 2009 by social media consultant, online journalist and blogger Joseph Daniel Lasica. It helps and supports nonprofits, foundations, social enterprises, activists and cause organizations to use social media to achieve their missions.

The Socialbrite platform comprises of a learning and sharing community with more than 1,000 free articles, tutorials and resources. On the occasion of the recently concluded Google Internet at Liberty 2012 conference the organization has created and launched a toolkit featuring eleven guides on social and political advocacy. These guides are aimed to be a “good starting point for activists, change agents and political reformers who want to bring positive change to their countries, their communities and the world at large”.

The 11 social change information guides include tactics for effective campaigns, guides to the best monitoring and metrics tools, lists of enabling platforms and organizations and other resources for an effective campaign:

Download all the guides from here.

Here is a slideshow from the workshop titled “Social media: Strategies & tools for advocacy campaigns” at the Internet at Liberty 2012 conference:


Join the conversation

Authors, please log in »


  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.